Solidifying Your Brand and Marketing Efforts with SMS Competitions

Businesses and organizations run SMS competitions from time to time. This is due to the many benefits that are derived from this personalized and interactive engagement with the market. These competitions are a common feature on the radio and television nowadays especially in talent shows. An easy way to launch, run and wrap up such events is to take advantage of the SMS competitions facility that is available from bulk messaging service providers. 

How Does It Work?

First of all you have to come up with the type of competition you want to run and choose a keyword for it

• Decide on the profit margin that you wish to make
• Establish the price that participants must pay for every SMS sent to you
• Find a reputable bulk SMS service provider and create your competition
• You will have to provide basic information such as the name of the company running the competition and the prizes involved.
• Market your competition through television, radio, leaflets, and print media.
• People can access the competition by sending the keyword to your unique number and getting a confirmation in return.
• Keep track of the progress in real time and effect any necessary adjustments
• Access the online competition reporting tool at your convenience to view reportage
• Award prizes with the aid of the random winner selection tool.

Why Choose SMS?

The SMS route is an effective way of promoting your products, services, and brand. You also get the opportunity to create an opt-in database for any subsequent mobile marketing efforts. It is a method that offers tremendous results when complimented with the right promotion. Some of the benefits include:

• You get to pay a setup fee with no hidden or monthly charges
• Cost effective
• Tallies with the popular culture of texting
• People interact personally with your brand building excitement around your products and/or services
• Substitutes the costly alternative of setting up a call center
• Records all details accurately
• You can use them to gather consumer generated content
• Provides an ideal way of getting feedback
• The whole exercise can be self-funding
• Channel traffic to mobile site, online, Face book and in-store
• Generate extra streams of revenue.

In carrying out your SMS competition, it is always best to keep things simple and inform people on the prizes to be won and the frequency of the draws. It is also vital that you decide and inform people of the start and end dates of the competition.

Posted in: bulk SMS,SMS competitions